Writing a page

Every page starts from a question on your board. Open the question and choose Win this, or start from Pages with New page.

What the writer uses

The draft is written from your own material: what you told the tracker about your business under Your business, any documents you have added there, and the pages already on your site. By default it does not read outside sources. You can let it, per draft, but if your way of doing things differs from what is commonly published, keep that off.

A draft never links to a competitor. If everything that ranks for a question is a competitor, the page is written from your material alone.

The blanks

A finished draft has a few places marked for you to fill: a real example, a number, a client's situation, a thing you have seen. They are there because the one thing an AI engine cannot get from anywhere else is your first-hand experience, and that is what gets a page quoted. A page cannot be published live while a blank is still empty. Save it as a WordPress draft if you want to keep working on it there.

The claims panel

Under the blanks is a list of specific statements the writer made that nothing you supplied backs up. Each one quotes the sentence. Edit or delete the sentence and it drops off the list. Nothing is automatically removed, because sometimes the statement is true and you simply had not told us yet.

Images

Pictures are planned while the page is written and arrive a minute or so later, into the spaces left for them. Publishing waits until they have arrived. Copying the page out strips the placeholders instead.

Improving a page you already have

From any live page's Actions menu, choose Update page. Tick what you want added: key takeaways, an FAQ, your author bio, a title and description, page schema, a header image. Nothing is ticked by default and the page itself is not rewritten unless you tick that too. The additions come back as blocks you copy into the page.

Read next: Publishing a page.