Questions and how they are checked

The board is the list of buyer questions you have chosen to be the answer to.

Where questions come from

The tracker suggests them from your site, your competitors, the topics your pages cover and, if connected, what people already search for in Search Console. Suggestions sit in a drawer until you approve them. Nothing is checked until it is approved, so approving is the one act that makes the tracker start watching. You can add your own, in the words a buyer would type, up to 250 per site.

What a check does

Each approved question is put to the AI engines the way a buyer would ask it. Perplexity is asked every time; Claude, ChatGPT and Gemini join once a question has a page of yours or has ever been cited. Each engine's answer is read for two facts: whether it used one of your pages, and whether it named your business.

How often

Weekly for a question with a page or a citation. Every two weeks for one with neither, and back to weekly the moment your site publishes something. After you publish a page, the first check waits three days, because a check at publish time would only ever say no.

Winning, slipping, lost

Winning takes two: cited in two of the last three checks, or on two engines in one check. One missed check does not lose it. Two in a row moves it to slipping, and a fresh citation flips it straight back. Lost means the last citation has aged out. The answer that won is saved on the Wins page so a later check cannot erase the quote. See It says I'm cited but I'm not.

The pinned pick

Above the board is the one question to write for next, chosen by how winnable it is, what the buyer is trying to do and what the last check found. Not this one sets it aside for two weeks. On Growth and Scale the pin is the autopilot's current page.

Removing a question

Removing a question is a standing rule. It will not be suggested again, any win it earned stays on your record, and if the autopilot picked it, the autopilot will not write about that subject again.