Writing a page

Every page starts from a question on your board. Open the question and choose Build the page, use Win this on the board's pinned question, or start from Pages with New page.

What the writer uses

The draft is written from your own material: what you told the tracker about your business under Your business, any documents you have added there, and the pages already on your site. It also quotes outside sources by default, such as studies, regulators and trade bodies, each credited and linked. If your way of doing things differs from what is commonly published, turn that off under Can new pages quote outside sources? on Your business.

Every writer follows Your rules, the short rules you set for the site on Your business, such as "We don't offer rug cleaning or repairs".

New pages end with your author sign-off from Your business: your name, your bio word for word and your photo if you added one, with your name linking to your About page.

A draft never links to a competitor. If everything that ranks for a question is a competitor, the page is written from your material alone.

The blanks

A finished draft has a few places marked for you to fill: a real example, a number, a client's situation, a thing you have seen. They are there because the one thing an AI engine cannot get from anywhere else is your first-hand experience, and that is what gets a page quoted. A page cannot be published live while a blank is still empty. Save it as a WordPress draft if you want to keep working on it there.

The claims panel

Under the blanks is a list of specific statements the writer made that nothing you supplied backs up. Each one quotes the sentence. Edit or delete the sentence and it drops off the list. Nothing is automatically removed, because sometimes the statement is true and you simply had not told us yet.

Editing

Undo and Redo sit in the editor's bar.

Images

Pictures are planned while the page is written and arrive a minute or so later, into the spaces left for them. Publishing waits until they have arrived. Copying the page out strips the placeholders instead.

Improving a page you already have

From any live page's Actions menu, choose Update page. We read the page against the question it's tracked for, or the search Google shows it for most, or else the question the page itself answers, and write what it's missing: new sections, questions and answers, or sharper wording for what's already there. Each change shows where it goes on the page. If the page is too thin to fix by adding, we rewrite it instead, and the rewrite lists any section of yours it leaves out, with a way to add to the page instead. Nothing changes on your site until you put it there. With WordPress connected, Add to my page places each change for you, and WordPress keeps the old version. If someone else updates your site, Send the changes gives them one link with each change and where it goes.