What the tracker does

The tracker works on one loop, and every page in it is a step of that loop.

1. Questions. It finds the questions your buyers ask an AI assistant, in their words, and you approve the ones you want to be the answer to. That list is your board.
2. Pages. For each question, it writes a page that answers it, with blanks for the parts only you know. You fill the blanks and publish.
3. Citations. Every week it asks the AI engines your approved questions again and records whether they used your page, named your business, or neither. When one does, that is a win, and the answer is saved so you can read it.

The score on the Site check is a health check on your site. It is not the goal. Being named in an answer to a question a buyer asked is the goal, and the questions board is where that is measured.

Where things live

• Dashboard opens your primary site.
• Next up is where the app lands: the one thing to do next on the site, and on Growth and Scale the pages the autopilot has written and left waiting.
• Visibility is how often AI named you or used your pages over the last four weeks, who it names instead, and what it said about you.
• Questions is the board.
• Competitors ranks the businesses AI names for your questions, with you in the list, and opens a page for each one.
• Pages is every page on your site, grouped by topic, with the ones still to write.
• Page Inspector checks one of your pages against the question it should answer.
• Your business holds the facts the writer uses: what you do, who you serve, where, and how you sound.
• Site check, lower in the sidebar, is the latest scan of your site and its score.

Read next: Questions and how they are checked.