What the tracker does

The tracker works on one loop, and every page in it is a step of that loop.

1. Questions. It finds the questions your buyers ask an AI assistant, in their words, and you approve the ones you want to be the answer to. That list is your board.
2. Pages. For each question, it writes a page that answers it, with blanks for the parts only you know. You fill the blanks and publish.
3. Citations. Every week it asks the AI engines your approved questions again and records whether they used your page, named your business, or neither. When one does, that is a win, and the answer is saved so you can read it.

The score you see on the Overview is a health check on your site. It is not the goal. Being named in an answer to a question a buyer asked is the goal, and the questions board is where that is measured.

Where things live

• Dashboard opens your primary site.
• Questions is the board.
• Pages is every page on your site, grouped by topic, with the ones still to write.
• Wins is the list of answers that cited you.
• This week is where the autopilot puts the pages it has written, on Growth and Scale.
• Your business holds the facts the writer uses: what you do, who you serve, where, and how you sound.

Read next: Questions and how they are checked.