Your business: the material every page is written from

Every draft is written from what this page holds. When a page says you open nine to five and you do not, or quotes prices in dollars when you sell in pounds, this is where the fix lives.

Your rules

Short rules for this site, such as "We don't offer rug cleaning or repairs", that every writer follows on pages and on the questions we suggest. Up to ten. Adding one changes what is written from now on, not what is already written.

How AI recognises you

Your brand names, your competitors and the brands you carry. These are what we look for in every AI answer we check.

Facts every page needs

Opening hours, phone, address, prices, licences and credentials. Across every page we have written, half of the blanks we asked an owner to fill were one of these. Fill them once here and they leave every draft, and the page schema is built from them instead of guessed.

Market

Where you sell decides the units, the currency, the spelling and which country the writer researches in. The scan guesses from your site; your answer here always wins. An Australian business that reads as American is this row.

Identity and audience

Who you are and who you serve. The identity is what the engines are asked to find; the audience is what the buyer questions are built from. Anything we read off your site is marked "Our guess" and listed at the top of the page until you tap "That's right" or fix it. A guess is already used in your pages, which is why it is worth a minute to check.

Voice and author bio

The voice rows shape how every page reads. Paste your own writing or the style rules you give writers into How you write, or upload your brand voice guide there; everything about how pages sound lives in this one place. The author bio is stored once and added to the end of every new page word for word, never rewritten, because a paraphrased credential is the one error an author cannot forgive. Add a photo and it shows beside your name, which links to your About page (or another page on your site you pick). A page that is already live keeps the bio it has; to add it, open Update page on that page and tick Author.

Outside sources

Can new pages quote outside sources? is on unless you turn it off. With it on, the writer reads what ranks for the question and keeps neutral facts from studies, regulators and trade bodies, each credited and linked, with competitors filtered out. Turned off, pages are written only from what you have given us.

Your material

Word documents, PDFs with real text (not scans), spreadsheets, plain text and markdown, up to 4MB each. A Google Doc has to be published to the web first; a normal share link serves us an empty page. A brand voice guide goes under How you sound instead; if you drop one here, it moves there. A document marked as a report or export is stored but not written from, and the list says so. For which documents make the best pages, see What to give the writer.

Service area

Shown only when the site is judged as a local business. It feeds the questions and the pages that name places.